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Online Session: on 16th July 2021, Friday at 4-5 pm IST - THE SESSION HAS CONCLUDED
Topic: Adapting Brand Strategies in Current Times Pandemic over the last many months has completely changed the way of life. This is not going anywhere and is here to stay. Given change is permanent, adapting to this change is critical both for brands & consumers. Business has to continue as usual or even better than before to cover-up the degrowth. Brands have to adapt different strategies for accelerated growth. Business transformation is the need of the hour and important for survival of brands. The session will aim to provide a sneak peek into strategies brands need to adopt to keep themselves relevant in the fast-changing world. Speaker: Anita Nayyar Anita is a media and brand leader with more than 30 years of experience. She was the CEO of the Havas Group for India and Southeast Asia for more than a decade and has also held senior positions with advertising & media agencies such as Ogilvy, Lintas, Mediacom, Starcom, and with Zee5. Anita is a leader in customer strategy with a growth-oriented & entrepreneurial mindset and with experience ranging across industries and across various media - Digital, Traditional (Print, TV, Radio), OOH (Out-of-Home advertising). She has led strategies and out-of-the-box innovations for top brands and has won awards and been featured amongst the top 50 women professionals in the industry. Moderator: Priti Gulati, Founder, EXPERTIES |
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